Seeking out members to serve demonstrates your ability to do what?

• A. Respond quickly to inquiries
• B. Provide proactive service
• C. Follow standard scripts
• D. Upsell products

Answer: (B)

Proactive service means taking initiative to anticipate and meet members' needs before they're asked. When you seek out members to serve, you’re actively looking for ways to help, approaching someone who might need information or guidance, and offering assistance before a request comes in. This shows you’re thinking ahead about how to improve the experience, which builds satisfaction and trust. Quick responses to inquiries are important, but they’re reactive—happening after a question is asked, not because you sought them out. Following standard scripts ensures consistency, not initiative. Upselling focuses on sales, not the service experience. So seeking out members to serve best demonstrates proactive service.