Integrity is defined as performing which action?

• A. Guides us in the decisions we make
• B. The energy that fuels why we do what we do
• C. Taking action to elevate brand
• D. Doing right by the member and putting them first

Answer: (D)

Integrity means acting ethically toward others, being honest, and keeping commitments. In practice, it shows as doing right by the member and putting them first. That focus on the member’s best interests and building trust is exactly what integrity requires in a service context. The other ideas describe related concepts—guiding decisions by values, being driven by a purpose, or pursuing brand goals—but they don’t define integrity itself in the way placing the member’s well-being first does.