A series of small misses have the potential to add up to a frustrating situation for the member.

• A. True
• B. False
• C. Not sure
• D. It depends

Answer: (A)

Small misses add up to frustration because people judge service quality by patterns, not by a single incident. When a member experiences a string of minor slip-ups—like small delays, unfilled promises, or small errors—the overall experience feels unreliable. Each miss reinforces the sense that the service isn’t consistently meeting expectations, and the cumulative effect can erode trust and perceived value. In a membership or service context, consistency and attention to detail matter just as much as any standout success, so repeated minor issues are likely to leave a member feeling frustrated and discouraged about continuing. Even if each individual issue seems small, the ongoing pattern signals a bigger problem, which is why the statement is true.